This 11-year-old luxury home décor business is producing roughly $295K in annual profit at an 84% margin, with nearly all revenue coming through wholesale relationships rather than its own website.
The numbers: $909.3K asking price on approximately $353K annual revenue / $294.9K annual profit, or roughly 2.6x revenue and 3.1x profit. The 84% margin is unusually high for a physical-product business and is one of the first things to dig into during diligence.
How it works: The business sells custom-made pillows and throws, with approximately 98% of orders coming through wholesale channels including retailers, marketplaces, and interior designers. Wayfair alone represents roughly 50% of revenue, creating meaningful customer concentration. A Shopify store was recently launched, but direct-to-consumer sales remain a small part of the business.
The seller situation: The owner spends about 10 hours per week processing and shipping orders. A local 1099 contractor who has worked with the business for roughly 10 years handles sewing and production. With only 30 days of transition support offered, the transferability of both that contractor relationship and the major wholesale accounts is important.
Worth asking: Can the seller provide full historical P&Ls and reconcile the 84% profit margin, including contractor labor, materials, shipping, and marketplace fees? Empire Flippers notes that the seller does not use centralized accounting, with revenue from April 2026 onward verified through marketplace records, screenshots, and account access.