13-Year-Old Fitness Directory With 56.3% Profit Margin
$2,100,000
13-year-old fitness directory business with revenue more than doubled since 2022. Listed at $2.1M, 2.0x revenue and 3.6x profit.
The numbers: $1.02M annual revenue / $576.4K annual profit. 56.3% profit margin. QuietLight notes this is not SBA-financeable.
How it works: The site helps runners find races. It also helps race organizers promote events to runners in the United States, Canada, Australia, New Zealand, and the UK. Revenue comes mainly from direct ad sales, including featured listings, site takeovers, sponsored content, and email campaigns. The business also earns affiliate revenue from training apps and travel partners.
The seller situation: Seven part-time contractors handle sales, account management, and content. The two founders each spend 10–20 hours per week on the business. The technical side reportedly only takes 2–5 hours per week and has documentation for a new developer.
Worth asking: How much revenue comes from repeat advertisers versus one-time campaigns? Also ask how much revenue depends on the largest race organizers and sponsors.
