50% price drop, from $14.0M to $7.0M, a $7.0M cut, for this eight-year-old crypto news and content business.

Timeline: DealSlide first detected the listing in February 2025 at $6.0M. The price later climbed as high as $16.0M, dropped to $14.0M, and has now been cut to $7.0M. The listing has also gone inactive and returned to market several times.

The numbers at the new price: About $5.83M annual revenue / $3.44M annual profit, based on current monthly figures. At $7.0M, that's roughly 1.2x revenue and 2.0x profit, with a reported 61% margin.

On the price drop: The 50% cut is large, but today's $7.0M ask is still above the original $6.0M price. The repeated price changes suggest the seller has been testing where the market will clear.

The most important question to ask: What changed in the business between the $6.0M, $16.0M, and $7.0M valuations?