Significant price drop of 26.7%, from $7.804M to $5.719M, a $2.085M reduction. This is the second cut since listing and puts the current ask 48% below the original $10.999M price, a cumulative reduction of $5.28M.

Timeline: First detected on DealSlide on April 29, 2026, 111 days ago. The first reduction came June 15, from $10.999M to $7.804M, followed by another 26.7% cut on August 17.

The numbers at the new price: Current broker figures show $9.51M revenue / $1.63M income, putting the new ask at roughly 0.6x revenue and 3.5x income, with a 17% income margin. The owner reportedly spends about 5 hours per week while the existing team handles day-to-day operations.

On the price drop: The price cuts are happening alongside lower reported financials. DealSlide's earlier listing data referenced $12.4M revenue / $2.44M income, materially above the broker's current figures, so it is important to separate how much of the 48% price reduction came from valuation pressure versus a decline in TTM performance.

The most important question to ask: What specifically drove the two price reductions, and how much of the latest cut reflects lower TTM revenue and income rather than a change in the seller's valuation expectations?