Creative Research & Media Agency Returns After 114 Days Pending at $3.23M
$3,230,000
DealSlide tracked this creative research and media agency returning to market after 114 days pending, following nearly four months under offer at a $3.23M asking price. For a deal this size, the length of the failed transaction is the main thing worth digging into.
Timeline: First detected on DealSlide on January 6, 2026, the agency spent 120 days on the market before going pending on May 6. It then remained under offer for another 114 days before returning on August 28, putting the total tracked timeline at nearly 8 months.
The numbers: GoMerge reports roughly $3.73M revenue / $808K adjusted EBITDA, a 22% EBITDA margin, putting the $3.23M ask at about 0.9x revenue and 4.0x EBITDA. About 85% of revenue comes from monthly retainers, equivalent to roughly $3.2M of annual revenue, and the firm has 14 W-2 employees plus contractors. The reported $792K weighted average client spend also makes client concentration particularly important to understand.
On the failed deal: A 114-day pending period is long enough that a buyer likely progressed well beyond an initial offer, making the reason it fell apart more important than simply knowing the business is available again. If meaningful diligence was completed, there may also be useful information the broker can share about what was reviewed, what concerns came up and whether the seller's expectations changed as a result.
The most important question to ask: What specifically caused the previous deal to fall apart after 114 days under offer, and did diligence uncover anything related to client concentration, retention, financials or operations that a new buyer should know?
