Quiet Light$3,750,000
$4,400,000
Founded to bring clinically-approved, non-invasive wellness technologies to the pet market, this business is an industry-leading ecommerce brand with unique, patent-protected products focused on improving mobility, pain management, recovery, and overall wellbeing for pets.
DealSlide tracked this pet health and wellness eCommerce brand returning after 66 days off market at the same $3.75M asking price.
Timeline: DealSlide first tracked the listing at $5.195M on June 16, 2026. The ask fell to $4.4M on June 29, 2026 and then to $3.75M on July 22, 2026 before the listing left the market on August 3, 2026. It returned on October 8, 2026 with no detected price change. The current ask is approximately 28% below the original tracked price.
The numbers: Quiet Light reports approximately $4.71M revenue / $1.28M income, putting the $3.75M ask at about 0.8x revenue and 2.9x income. The listing is also SBA pre-qualified.
What stands out: The business sells non-invasive pet wellness products focused on mobility, pain management, recovery, stress, and anxiety. Quiet Light highlights patent-protected products using red and infrared light therapy and proprietary PEMF technology, approximately 1,000 reviews with a 4.8-star average, growing veterinary endorsement, and roughly 5% return rates.
What to watch: The listing had already been repriced twice before the 66-day off-market period. Quiet Light also reports that customer acquisition costs improved from about $123 in 2025 to $81 in 2026 YTD, alongside improved ROAS, making the durability of those trends important to verify. The business uses a lean contractor-based team with approximately 10-20 hours per week of owner involvement.
Things to Consider During Due Diligence: What occurred during the 66-day off-market period? How have CAC, ROAS, revenue, and profit trended since the listing last went inactive? How durable are the veterinary endorsement, low return rate, and patent-protected positioning, and what inventory, contractor, regulatory, product-claim, and IP obligations transfer with the sale?
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