This 2-year-old AI ad-creation SaaS reports $4.4M ARR, 224% annual growth and $1.6M TTM profit while remaining bootstrapped. The gap between $4.4M ARR and $3.2M TTM revenue is especially interesting because it suggests a meaningful amount of recurring revenue has been added relatively recently.

The numbers: The $6.5M asking price is based on roughly $3.2M TTM revenue / $1.6M profit, putting the valuation at about 2.0x revenue and 4.1x profit with a roughly 50% net margin. Current ARR is reported at $4.4M, about 38% above TTM revenue. Last month generated approximately $303K revenue / $115K profit, so understanding when the newer contracted revenue begins flowing through the P&L matters.

How it works: The platform creates UGC-style video ads using AI actors, product-in-hand scenes, voice, captions and motion controls. Revenue comes from self-serve software, annual enterprise contracts, managed creative services and a custom API. One differentiated asset is its library of 300+ consented real creators whose likenesses are licensed, while the platform orchestrates 1,000+ image, video and voice models rather than relying on a single AI provider.

Operations: The company runs with a 15-person distributed team and has been built without outside capital. Acquire reports 1,000–5,000 customers, with enterprise brands, agencies and app studios among the customer base. Churn is listed at 10%+ and trending downward, which is a meaningful number to unpack given the reported 224% growth and increasing enterprise mix.

The seller situation: The seller cites starting a new venture and financial gain as the reasons for selling. With a company this young and growing this quickly, the transition question is how much of the product roadmap, enterprise sales process and AI/model infrastructure still depends directly on the founder.

Worth asking: Can the seller reconcile the $4.4M ARR with $3.2M TTM revenue by showing when that ARR was added and how much is already under signed annual contracts, and break out the 10%+ churn by self-serve versus enterprise customers?