Merge$8,000,000
This digital marketing agency, founded in 2015, provides performance-driven services such as paid media, CRO, SEO, creative, and business intelligence. Operating remotely, the agency focuses on a reta...
Back on market: Returned Oct. 6 after 84 days off market. DealSlide shows no detected price change; the ask remains $8M.
What’s Interesting: This is a scaled performance marketing agency with $9.58M TTM revenue and $1.48M TTM EBITDA, implying roughly 5.4x EBITDA and 0.8x revenue. The business was founded in 2015, operates remotely, has 50 W2 employees and 6 contractors, and reportedly generates 99.5% of revenue from retainers.
The return matters because this is not the first time the listing has come back. It was previously pending for 49 days before returning, then later spent 84 days delisted before DealSlide detected it back on market again.
Why It Matters: For a strategic buyer, the appeal is the combination of scale, recurring retainers, an established team, and proprietary optimization technology. That could make it more of a platform acquisition than a traditional small agency deal.
The listing history also raises the key diligence question: did prior deal activity simply stall, or did buyers uncover issues around client concentration, EBITDA quality, leadership dependency, employee retention, or the actual defensibility of the technology?
Question to Ask: What caused the prior 49-day pending period and later 84-day delisting, and did either process surface material diligence concerns?
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Matchmaker between buyers and sellers of the world’s most innovative businesses in the marketing industry, specializing in digtial agencies. Merge was formerly known as Barney.
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