6-Year-Old Dog Supplement Brand Takes Second Price Cut, Now Down 13.4%
$1,260,000
Another price drop of 3.1%, from $1.30M to $1.26M, a $40K reduction, for this subscription-based DTC dog supplement brand. The asking price is now $195.4K below the original $1.46M ask, a total reduction of 13.4%.
Timeline: First detected on DealSlide on May 11, 2026, and reduced for the second time on July 8 after 58 days on the market. The first cut came 15 days after listing, lowering the price from $1.46M to $1.30M.
The numbers at the new price: The business reports $740K in annual revenue and $360K in annual profit, putting the current ask at roughly 1.7x revenue and 3.5x profit. Founded in January 2020, it sells one main product and has more than 5,000 customers, approximately $150K in inventory, and a reported team of 2–20.
On the price drop: Two cuts in less than two months suggest buyers may have pushed back on the original price or the seller is becoming more flexible. The lower ask helps, but the listing reports flat annual growth, while last month’s revenue and profit were below the TTM monthly averages.
The most important question to ask: What prompted the second price cut, and have subscriber count, churn, or recent monthly performance changed since May?
