After 59 days under offer, this 11-year-old matcha e-commerce business is back on the market with a 28.6% price cut, from $4.2M to $3M.

Timeline: First detected on DealSlide on February 18, it went under offer on May 4 after about 75 days. It returned to the market on July 2.

The numbers: The new listing shows $1.96M annual revenue / $806.7K annual profit, putting the ask at roughly 1.5x revenue and 3.7x profit. The previous $4.2M listing showed $2.64M revenue and $906.2K profit, so the financial figures have also changed not just the price.

On the failed deal: A return after nearly two months under offer suggests the transaction reached a meaningful stage before falling through. The lower price and updated financials make it important to understand whether the deal failed because of financing, due diligence, or recent performance.

The most important question to ask: Why did the previous deal fall through, and what caused the reported revenue and profit to decline from the earlier listing figures?