Price drop of 5.7%, from $7.0M to $6.6M, a $400K reduction, for this 7-year-old smart water bottle e-commerce business.

Timeline: First detected on DealSlide on April 21, 2026, at $980K. The price jumped to $7.0M eight days later, making this the first recorded reduction but the second price change overall.

The numbers at the new price: About $2.2M annual revenue / $1.55M annual profit, putting the ask at roughly 3.0x revenue and 4.3x profit. The reported 69% margin is unusually high for e-commerce, and $400K of inventory is not included in the price.

On the price drop: The $400K reduction is modest compared with the earlier increase of more than $6.0M. That original jump is the bigger signal and needs a clear explanation before the current valuation can be assessed.

The most important question to ask: Why did the asking price rise from $980K to $7.0M after eight days, and what changed in the business or listing data to justify it?