Question 1

What does it cost to list a business with Merge?

Accepted Answer

Merge charges sellers a monthly retainer ranging from $5,000 to $20,000, depending on the size of the agency. This retainer covers Merge's ongoing efforts to connect the seller with the right buyer.  
Upon a successful transaction, Merge also charges a success fee equal to 10% of the cash consideration received. This fee is only paid if a deal closes.

Question 2

How does the process work to view businesses for sale on Merge?

Accepted Answer

Merge does not offer a public marketplace for browsing listings. Instead, buyers must book a consultation with the Merge team to explore off-market acquisition opportunities. The process begins with an introductory call to align on acquisition criteria, after which qualified opportunities are shared directly.

Question 3

What types of businesses are typically sold through Merge?

Accepted Answer

Merge focuses on digital agencies. Specifically, they work with owners of agencies in areas such as marketing, media, advertising, and technology services. They highlight a deep understanding of the digital agency ecosystem.

Question 4

Are there any fees for buyers to purchase a business through Merge?

Accepted Answer

No specific buyer fees are disclosed on the site. However, buyers are encouraged to schedule a consultation, which suggests that services are highly customized. No mention of buyer-side commission or fixed fees is made.

Question 5

Does Merge offer broker assistance or customer support during the buying/selling process?

Accepted Answer

Yes. Merge offers hands-on M&A advisory services for both buyers and sellers. This includes strategy development, buyer-seller matching, and end-to-end transaction support. Sellers receive assistance with valuation, packaging, and outreach. Buyers get strategic guidance to align acquisition goals with available opportunities.

Question 6

What is the vetting process for businesses listed on Merge?

Accepted Answer

Merge only works with pre-qualified and serious sellers. Agencies undergo a review and preparation process before being introduced to buyers. This may include creating marketing materials and financial documentation to ensure that the business is ready for acquisition.

Question 7

What is the typical deal size Merge handles?

Accepted Answer

Merge works with agencies generating $500K to $5M in revenue. They specialize in high-value M&A transactions involving growth-stage and established digital agencies.

Question 8

Does Merge offer valuation services?

Accepted Answer

Yes. Merge helps sellers determine the market value of their agency and prepares them for a successful exit. Their team supports positioning the business and identifying strategic value drivers prior to going to market.

Question 9

Are the businesses listed on Merge public or private?

Accepted Answer

Merge operates an off-market, private matchmaking model. Businesses are not publicly listed. Instead, opportunities are introduced privately to qualified buyers based on acquisition fit.

Question 10

How long does the M&A process typically take with Merge?

Accepted Answer

While no exact timelines are provided, Merge emphasizes a tailored, strategic approach. The process typically begins with goal-setting, strategic positioning, and introductions, followed by deal negotiation and closing support. The duration depends on deal size, complexity, and buyer/seller readiness.

Question 11

Does Merge help with post-sale transition or integration?

Accepted Answer

Merge notes that they stay involved through closing, helping ensure both parties have a smooth experience. While not explicitly described as post-sale integration, the advisory team supports transition planning as part of the overall deal process.

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