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This direct-to-consumer wellness brand has built a loyal customer base around the oral microbiome, one of the faster-growing niches in preventative health. Founded in 2022 by a functional health practitioner, the company sells 21 SKUs through its Shopify storefront, with a hero SKU that is about 30% of revenue.
This premium sports nutrition brand sells multiple SKUs across creatine, pre-workout, protein, weight management, and testosterone support. Sales run through Amazon (52%), TikTok Shop (39%), and Shopify (10%), all in the United States. Built on a decade-plus review moat of over 47K Amazon reviews and a consumable product that 40% of D2C customers reorder within 12 months, the business generated over $10M in revenue annually over the last 2 years without full-time leadership. It is being sold only because the owner’s attention moved to another business, leaving a buyer to capture the available upside through a proven influencer marketing engine, international Amazon expansion, and new product launches.
This ecommerce brand sells a proprietary massage tool that a user lies on to release the muscles that cause lower back pain when tight. Its design targets a specific muscle that physical therapists and chiropractors work by hand, and a US utility patent with 16 claims protects it through 2043. The seller, a biomedical engineer, built it to treat his own back pain and launched the brand and product in 2021. No competitor has copied it.
Launched in 2012 and 2015, this is a combined e-commerce business selling supplements and, predominantly, matcha. There are 12 main consumable products with additional add-ons, accessories, bulk, and b2b variations. The original supplement brand generates sales, but the bulk of the sales come from the matcha brand. The owners were able to use all of what they learned from the first brand and applied that towards the second brand, and have had a lot of success in a strong category with 253% YoY SDE growth.
Offering a buyer both predictable recurring revenue and multiple validated growth paths, this Amazon premium dietary supplement brand’s foundation includes more than 60,000 reviews, a long-standing #3 category ranking, and 50% Subscribe & Save penetration on hero SKUs, creating defensible, cash-flowing operations with minimal advertising dependency. With 100% US-based, GMP-certified manufacturing that eliminates tariff and supply chain risks, the brand is positioned to grow via international Amazon expansion, new product launches, and influencer marketing channels.
This business has sold over 40,000 copies of a single title through its Shopify storefront, with an average order value of approximately $160. It has done this with one advertising channel and one operator working roughly 4 hours per day. Net profit margins average around 35%.