Supplement FBA Brand Returns With 60% Price Cut
DealSlide detected this Amazon FBA supplement brand is back on the market after about 47 days under offer.
Timeline: First detected on DealSlide on Feb. 3, 2026. It went pending on Apr. 28 after about 84 days on market, then returned on Jun. 15.
The numbers: Asking price is now $4.95M, down 60.1% from the original $12.4M. Based on $9.64M annual revenue and $2.06M annual profit, the listing is about 0.5x revenue and 2.4x profit.
The business: The health and wellness brand sells supplements through Amazon and TikTok Shop. It has 60K+ reviews and about 50% Subscribe & Save penetration.
On the failed deal: A 47-day pending period followed by a major price cut is the main signal.
The most important question to ask: What happened with the previous deal, and do the current financials still support the new price?
