This business is for a UK focussed ecommerce business niched down to importing popular products from three specific countries. Products cover the home, kitchen and lifestyle categories. The business uses a hybrid approach to inventory management - with some products held in stock in the UK, and others dropshipped direct from suppliers. Notably - the business is very clear with customers about where stock is held - increasing trust with users. Due to the inventory requirements of holding larger quantities of ready stock, the business currently focuses more on pre-order and dropshipping.

SEO is an important part of this business' organic traffic strategy - with an external SEO company working with them to build links via blogger outreach. The main links have been shown in the "Assets" section of this listing. The business works with 3-4 suppliers based in Japan, Hong Kong and Korea.