Listed by Website Closers, this agency provides advertising, lead generation, and CRM services to home-service businesses. The broker reports 100% recurring revenue and 13% January–August YoY revenue growth.

The numbers: The $2.68M ask is based on approximately $1.26M annual revenue / $755K SDE, a roughly 60% SDE margin, or about 2.1x revenue and 3.5x SDE. The business is also SBA pre-qualified.

What stands out: Clients fund their own advertising spend, while the agency earns recurring service fees. The top five clients reportedly account for only ~10% of revenue. The listing cites 117 active agency clients, while another customer metric shows approximately 196 paying clients, making that difference important to reconcile before calculating average revenue or retention.

What to watch: Customer acquisition relies on paid advertising, so CAC, payback period, churn, and cohort retention are important alongside the reported recurring-revenue mix. The sellers also operate a separate industry SaaS business, so buyers should confirm which software, data, and customer-facing systems transfer with the agency.

Worth asking: What explains the 117 versus ~196 client counts, what are actual churn and retention by cohort, which SDE adjustments would need to be replaced after closing, and exactly what software rights and systems transfer with the business?