Founded in 2016, this established pet accessories business features a well-known brand with flagship products and strong recognition within its industry. The product line has generated more than $88 million in lifetime revenue, sold over 10 million units, and accumulated more than 50,000 customer reviews.

Sales are primarily generated through Amazon US, which accounts for approximately 81.7% of revenue. Additional channels include Chewy at approximately 11.4%, wholesale at 5.4%, and Shopify direct-to-consumer at 1.5%.

Inventory is held in self-storage and replenished into Amazon FBA as needed. All Amazon orders are fulfilled through FBA, with no merchant-fulfilled Amazon orders.

The owner dedicates approximately 10 hours per week to this product line, overseeing operations, approving supply plans prepared by the Supply Chain Manager, and managing oversight of PPC advertising software.

The broader business employs 12 people, though the seller estimates that this product line requires a four-role team: a Director of Operations, Product Manager, Supply Chain Manager, and Fulfillment Coordinator. The seller believes the remaining team members may be willing to continue with the business, subject to agreement.

Growth opportunities include introducing new product variations, expanding wholesale distribution, developing recurring-purchase offerings, and strengthening social media and educational content. A recent launch across just five size SKUs added approximately 16% in incremental year-over-year sales, demonstrating the potential to grow within the existing product range. Wholesale currently represents only 5.4% of revenue, offering further room for channel expansion.

Disclaimers:

The legal entity section of the Seller Central account is currently locked to the United States, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

Inventory is not normally included in the list price, further details can be provided to Unlockers.

This is a carve-out of the original and core product franchise from a broader pet-products company. The contemplated transaction includes the trademarked names and the related business assets and goodwill, while the seller retains product lines outside of the main product category. The specific products included can be found in the "Product Landed Cost" sheet of the P&L.