Founded in March 2021, this gaming desk mat brand sells original and licensed designs to PC gamers. Revenue is concentrated across Amazon FBA at 73%, Shopify at 20%, and a European gaming distributor at 6%.

The numbers: The $250K ask is based on approximately $649K TTM revenue / $115K SDE, an 18% SDE margin, or about 0.4x revenue and 2.2x SDE. TTM gross margin declined to 37% from 44% in 2025, which the listing attributes largely to clearing a glass mouse pad at or below cost and 3PL minimum fees.

Why it’s interesting: The business has a 57,400-customer email list that has never been marketed and several hundred creator videos. Meta spend totaled only $2K TTM. Wholesale revenue also increased from $18K in 2025 to $42K TTM, while the seller reports advanced licensing discussions with additional franchises.

What to watch: Production and freight lead times run 70–85 days, and the listing says individual designs regularly sell out. Amazon represents nearly three-quarters of revenue, while the owner reports approximately 4–6 hours of weekly involvement focused on reordering and oversight.

Worth asking: How much revenue is lost to stockouts, what working capital is required to maintain deeper inventory, and what engagement and deliverability data is available for the 57K email list?