Launched in 2023, this B2B SaaS business provides an all-in-one software platform for small home-service businesses. The platform combines CRM, estimates and invoicing, scheduling, payments, customer communications, recurring service plans, and sales tools across web and mobile applications. Key strengths include a loyal customer base that has continued to grow through word of mouth despite no marketing over the past year and continued year-over-year revenue growth.

Revenue is generated primarily through SaaS subscriptions, with additional usage-based revenue from payment processing and communications services. The business offers Starter, Growing, and Enterprise plans priced from $99 to $199 per month, with approximately 95% of customers paying monthly and 5% annually. Around 11% of customers also use a $35-per-month phone system add-on. Approximately 30 new customers join per month during the summer, with lower acquisition during winter month. Influencer marketing was used when the business first launched and phone outreach to the mailing list was carried out in 2024. No marketing has been carried out for the past year and all new customers have come from word of mouth.

The seller spends approximately 20 hours per week designing and programming new features, fixing bugs, and handling escalated support requests. A full-time developer currently works 40 hours per week across product development and customer support and is willing to continue with a new owner at approximately 20 hours per week. The seller also offers up to 90 days of transition support. Growth opportunities include expanding the existing affiliate program, establishing new influencer partnerships, and testing currently untapped paid acquisition channels such as Google, Meta, and YouTube. With an established subscriber base, proprietary software, organic customer acquisition, and multiple avenues for further marketing and product development, the business presents an opportunity for a buyer with stronger distribution and growth expertise.

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