This Australia-based ecommerce brand reports approximately $3M TTM revenue / $930K SDE and has built a 215K-subscriber email list. Sales are 92.4% DTC, with the remainder from B2B wholesale.

The numbers: The reported figures imply a roughly 31% SDE margin, while Flippa shows valuation multiples of 0.9x revenue and 2.9x profit. Displayed monthly profit of $78,780 annualizes to about $945K, slightly above the $930K SDE cited in the listing headline.

Why it’s interesting: The site reports 232K monthly page views and a 6.5% conversion rate. Hooded gym towels account for roughly 33% of revenue, while manufacturing is spread across three specialized factories. The listing states that a small team handles day-to-day fulfillment.

What to watch: Revenue is concentrated in DTC, and the largest disclosed product category contributes about one-third of sales. The listing also references YoY growth without showing the growth rate in the information provided.

Worth asking: What explains the difference between the reported $930K SDE and approximately $945K annualized monthly profit, and which figure best reflects current normalized earnings?