This listing is for an Amazon FBA and eCommerce business first monetized on Amazon in 2013, operating in the Occasions & Gifts and Home niches, with the brand itself tracing its history back to 2002. The trademarked and Amazon Brand Registered brand offers a broad catalog of decorative and functional products, with a particular emphasis on metal and cast-iron pieces for indoor and outdoor spaces. The product assortment spans wall décor, clocks and mirrors, door accessories, garden ornaments, household hardware, and seasonal products, combining practical functionality with rustic, traditional, and whimsical design aesthetics. Products are designed in-house using proprietary molds rather than sourced as off-the-shelf products, providing meaningful differentiation within the catalog. The Seller has also recently invested in professional photography, detailed infographics, and A+ Premium Content across nearly the entire catalog, with early improvements in conversion rates. The business benefits from healthy profit margins well above 20% and stable year-over-year revenue performance, with some seasonality and its strongest sales typically occurring during the holiday period. The Amazon account is also enrolled in Account Health Assurance, providing additional protection against account deactivation while qualifying issues are being addressed.

The Seller dedicates approximately 20 hours per week to the business, primarily monitoring account health and performance, managing inventory, and handling escalated customer service matters. Sales are generated primarily through Amazon in North America, with smaller amounts generated through Walmart and Shopify; revenue from these secondary channels has been conservatively excluded from the P&L. Products are sourced directly from factories in China without sourcing-agent commissions, with favorable supplier payment terms that reduce upfront working-capital requirements. Beginning in 2026, the business transitioned from routing inventory through a Texas warehouse to shipping directly from China to Amazon AWD on the West Coast, materially reducing transit times and eliminating several domestic logistics costs; the full-year benefit of this transition is not yet reflected in the trailing financials. The historical cost of the Texas warehouse has also been conservatively retained in the P&L. This represents an attractive opportunity for Buyers seeking a long-established and differentiated brand in the home décor space, with meaningful potential for international expansion and further growth across additional eCommerce and marketplace channels.

Disclaimers:

Inventory is not normally included in the list price, further details can be provided to Unlockers.

The legal entity section of the Seller Central account is currently locked to the United States, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

The Seller has historically generated a small amount of revenue through eBay. The eBay account is a personal account and will not be included in the sale due to its negligible sales volume.

All non-Amazon FBA revenue has been conservatively excluded from the P&L.

The business holds active trademarks in the United Kingdom and China. Its previous U.S. trademark registration lapsed after the renewal deadline was missed by approximately one week. The Seller subsequently re-filed for the trademark, and the new application is currently active and pending.