Founded in 2011, this premium natural wellness brand has developed a long-standing presence in the European market and was an early mover within its product category on Amazon Germany. The business has built an established catalogue of compact, consumable products and has served more than 90,000 customers since launch.

Approximately 85% of revenue is generated through Amazon FBA, with Amazon Germany representing the majority of sales. The remaining approximately 15% is generated through the brand’s own online store and eBay. Amazon advertising has historically operated at an ACOS of approximately 25–28%.

Inventory is held across Amazon FBA warehouses and the seller’s own approximately 20 m² storage facility. Due to the compact nature of the products, several thousand units can be stored within a relatively small footprint. Orders placed through the online store and eBay are fulfilled directly by the seller and the seller’s wife.

The seller currently spends approximately 20–25 hours per week operating the business, including order fulfilment and general management activities.

The product range has developed strong customer feedback, with thousands of reviews across the catalogue and average ratings of approximately 4.6 stars. The business has also built an email database of approximately 9,000 subscribers, providing an additional owned audience for future marketing initiatives.

With more than 15 years of operating history, an established customer base, strong product reviews, and a significant presence on Amazon Germany, the business offers several potential growth opportunities. These include further European expansion, entry into additional international markets, and increased investment in email marketing, social media, and paid advertising, areas that the seller has historically pursued on a limited basis.

Disclaimers:

Inventory is not normally included in the list price, further details can be provided to Unlockers.

Buyers need an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.