This 6-year-old subscription video-editing business serves 65 active accounts with low customer concentration: the largest account represents only 3% of TTM net customer revenue, and the top 10 account for about 23%.

The numbers: The $1.67M asking price is based on approximately $1.73M revenue / $445K income, a 26% margin, putting the ask at about 1.0x revenue and 3.75x income. The business is also SBA pre-qualified.

How it works: Customers subscribe to one of two monthly editing packages, with fulfillment handled by editors, project managers and quality control. An operations manager oversees delivery and the wider team, while the buyer’s stated role is mainly budgeting, marketing oversight and strategy.

What to watch: Retention and acquisition concentration stand out. More than half of recorded churn came from customers lacking enough content, facing internal issues or pausing seasonally, while Google and Meta generated 87 of 108 new customers during the TTM period. Pricing has also been unchanged for roughly three years.

Worth asking: What are retention, CAC and LTV by acquisition channel, and how much pricing power exists after three years without a price increase?