This 12-year-old Amazon FBA portfolio reports a 45% profit margin, which is unusually high for an inventory-based business at this scale.

The numbers: The $3.38M asking price equals approximately 1.8x annual revenue and 4.1x annual profit, based on $1.84M in revenue and $828K in profit. Average monthly revenue is $153.3K, with $69.0K in monthly profit. Because the business has operated for 12 years, buyers should request full annual P&Ls for as much of that history as possible rather than underwriting it solely on the latest period.

How it works: The portfolio includes 50 personal care and wellness SKUs, with 97% of revenue generated through Amazon FBA and the remainder from Amazon FBM, Shopify, and eBay. The sale includes two Seller Central accounts, multiple brand registrations, US and UK trademarks, and relationships with three domestic contract manufacturers. The owner reports working about eight hours per week, although a buyer would still need to manage inventory, Amazon advertising, account health, and one to five daily FBM orders.

The seller situation: The seller cites a desire to pursue other opportunities and is offering 60 days of support for up to five hours per week. With nearly all revenue tied to Amazon and two Seller Central accounts included, buyers should understand the compliance history of both accounts, who manages the manufacturing relationships, and how much product knowledge currently sits with the owner.

Worth asking: How much of the reported $828K in profit comes from the five largest ASINs after advertising, fulfillment, returns, and other product-level costs?