Latest price drop: 25.5%, from approximately $3.40M to $2.54M, an $868K reduction, for this Amazon FBA/FBM portfolio of health, personal care, and wellness brands.

Timeline: First detected on DealSlide on July 23, 2026, at $3.38M, the ask increased slightly to approximately $3.40M in August before this first recorded price reduction on September 23. After 62 days tracked, the current ask is about 25% below the original DealSlide-detected price.

The numbers at the new price: The business reports approximately $1.74M annual revenue / $818K net profit, a roughly 47% profit margin. At the $2.54M ask, that equals about 1.5x revenue and 3.1x profit. Approximately 97% of revenue comes through Amazon FBA, the owner reports about 8 hours of weekly involvement, and the business is SBA pre-qualified.

On the price drop: The nearly $868K single-step reduction is the main development after roughly two months on the market. The listing also notes that inventory is generally not included in the asking price and that the acquisition involves two Seller Central accounts.

The most important question to ask: What specifically drove the 25.5% reduction, and have revenue, profit, inventory requirements, or Amazon account performance changed since the original asking price?