SBA pre-qualified 16-year-old lifestyle media brand generates $966.5K in SDE at a 45.6% margin and reaches approximately 12M people per month. It is listed at $4.1M, or 4.2x SDE.

The numbers: The business reports $2.12M in annual revenue and $966.5K in SDE, putting the asking price at 1.9x revenue and 4.2x SDE. SDE reportedly increased nearly 10% year over year as margins expanded from about 32% to 46% after the company exited print, events, and excess overhead. Since the business dates to 2010 but became fully digital in 2021, buyers should request the full P&L history plus a separate digital-only view.

How it works: The company creates regional lifestyle content and earns revenue from sponsored campaigns and brand partnerships across nine social platforms. It has more than 1M followers, operates in four California markets, and uses a custom AI-powered CRM to manage partner onboarding, proposals, editorial production, and campaign reporting. A subscription product has been built, but it appears to be a growth opportunity rather than a meaningful current revenue stream.

The seller situation: The founder is stepping back after 16 years and says the business continued operating during a 150-day sabbatical. That is a positive sign, especially with an experienced sales lead handling most new business, but buyers should still confirm owner hours, team responsibilities, SOP coverage, and which advertiser or local-market relationships depend on the founder.

Worth asking: What percentage of the $2.12M in revenue is recurring or contractually committed, and how concentrated is it among the largest brand partners?