Launched in February 2024, this eCommerce and Amazon FBA business sells premium hydrogen water bottles in the wellness niche. The business includes 9 SKUs and 3 Parent ASINs, with products positioned as a higher-end option in the hydrogen water category. Key strengths include Amazon Brand Registry 2.0, multiple independent third-party lab certifications, US and EU certifications, supplier exclusivity, and healthy net profit margins for Amazon FBA.

The business generates revenue through both Shopify eCommerce and Amazon FBA, with the combined channel split currently estimated at approximately 60% Shopify/DTC and 40% Amazon. The valuation is based on the Amazon FBA portion only, with the Amazon-only P&L shown in the “Combined FBA Earnings” tab, while the combined Shopify and Amazon P&L is available in the “Summary” tab. Customer acquisition is driven through paid advertising to the Shopify store, branded and whitelisted social media accounts used for Meta ads, and Amazon PPC. The business also has an email list of approximately 100,000 subscribers, which is monetized through bi-weekly email campaigns.

Operations are supported by a small team that includes freelancers, 1.5 full-time customer support agents, and an agency managing the Amazon division. The sellers spend approximately 5–10 hours per week on the business, mainly overseeing ads, inventory replenishment across US and China 3PLs and Amazon FBA, email marketing, branding, and website operations. Products are fulfilled through Amazon FBA for Amazon orders and 3PL partners for Shopify orders. Growth opportunities include expanding the product catalog, launching an updated version of the bottle, adding consumables or recurring-revenue products, and exploring adjacent wellness categories.

Disclaimer:

* The valuation is based on the Amazon FBA side of the business only. Further details can be provided upon request.

* The seller is open to considering offers that include seller financing of up to 30% of the total purchase price, subject to mutually agreeable terms. Please reach out to our team and the seller to learn more and discuss potential deal structures.