Founded in the beauty and personal care category, this Amazon FBA brand has built a premium position within the hair accessories and styling market, generating more than $1 million in annual revenue. The business established itself with a category-leading flagship product that has accumulated over 1,450 Amazon reviews and achieved millions of organic TikTok views, outperforming established competitors through premium branding, strong product positioning, and consistent customer demand.

Since its initial success, the brand has strategically expanded into complementary categories in the hair care sub niche, creating a broader product ecosystem and increasing opportunities for customer retention and future SKU expansion. In addition to its established Amazon presence, the business has successfully launched on TikTok Shop, which currently contributes approximately 2–3% of total revenue and continues to grow as an additional sales channel.

The operation has been designed to run efficiently with documented SOPs, transferable supplier relationships, and an experienced virtual assistant managing Amazon customer service, review monitoring, and courtesy refunds. The current owner primarily focuses on PPC management, inventory planning, listing optimization, promotional campaigns, and overseeing TikTok Shop growth, requiring approximately 10–15 hours per week. With the existing systems already in place, a new owner could realistically operate the business in as little as 5–10 hours per week.

The business sources products from three established manufacturing partners in China and benefits from an exceptionally low cost of goods sold of under 10%, resulting in attractive net profit margins and a highly scalable operating model. With an established brand presence, diversified product range, growing multi-channel sales strategy, and streamlined operations, the business presents an attractive acquisition opportunity for buyers seeking a profitable Amazon FBA brand with strong fundamentals and clear opportunities for continued growth.

Disclaimers:

The legal entity section of the Seller Central account is currently locked to the United States meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

Inventory is not normally included in the list price, further details can be provided to Unlockers.