Price drop of 27.7% from $899K to $650K, a $249K reduction for this European swimwear e-commerce brand.

The listing first detected on DealSlide on May 27, 2026, so it has been on the market about 30 days. This appears to be the first recorded price reduction.

At the new price, the business is listed at roughly 0.6x revenue and 2.4x profit, based on $1.12M annual revenue and $267,992 annual profit.

The listing highlights viral demand, sold-out collections, and a two-month pre-order wait, which makes the drop worth questioning directly. Buyers should ask whether this is simply a faster-close price reset, a response to market feedback, or tied to any recent change in demand, inventory, or margins.