Price changed several times for this 2-year-old B2B fitness and nutrition SaaS. The ask fell from $927K to $698K on Jun. 4, then to $500K on Jun. 22, before rising 14.6% to $573K on Jun. 23. It is still down $354K, or 38.2%, from the original price.
The numbers at the current price: Based on $289.8K annual revenue and $138.4K annual profit, the listing is about 2.0x revenue and 4.1x profit.
On the price changes: The France-based SaaS helps coaches, gyms, dietitians, and supplement brands create white-label meal plans using a macro-based algorithm. Flippa shows 120 active subscribers, 9% churn, recurring revenue, and a listed 77% margin.
The most important question to ask: What caused the sharp reductions and next-day rebound? Buyers should also confirm current MRR, whether it still supports the earlier €188K ARR claim, and whether churn, SEO traffic, growth, and product development support the current earnings.
