13-Year-Old Marketing Automation SaaS Cuts Price Again 11.1% to $6.8M, Now 24% Below Original Ask
Latest price drop: 11.1%, from $7.65M to $6.8M, an $850K cut. This is the third reduction in 104 days, taking roughly $2.13M off the original $8.93M ask.
Timeline: First detected on DealSlide on May 22, 2026, at $8.93M. After reductions in June and July, the current price is now about 24% below the original ask.
The numbers at the new price: The business reports $3.6M TTM revenue / $1.7M TTM profit, a 47% margin, putting the $6.8M valuation at roughly 1.9x revenue and 4.0x profit. It also reports 15% annual growth, 1–3% churn, 99.98% uptime, and more than 100K businesses served across 147+ countries.
On the price drop: Three cuts in just over three months make the pricing history the main signal, despite strong margins and relatively low reported churn. The listing is also Guided by Acquire, with dedicated M&A support through buyer outreach, negotiations and closing.
The most important question to ask: What drove the $2.13M cumulative reduction, and have growth, churn, customer count or profitability changed since the original $8.93M ask?