What’s Interesting: This 8-year Amazon FBA dance-products business was reduced from $870.7K to $810K, a 7% price cut and a $60.7K reduction. The latest cut is only part of the story: DealSlide first tracked the listing at $1.164M on Apr. 15, followed by multiple reductions to $1.127M, $1.066M, $846.5K, and a low of $725.5K on Aug. 27. The price then increased to $870.7K on Sep. 9 before settling at the current $810K ask.

That puts the current ask about 30% below the original tracked price, but still above the lowest tracked ask buyers saw in late August.

The numbers: Empire Flippers reports roughly $1.66M in annual revenue and $450K in annual net profit, implying a 27% margin. At the current $810K ask, the business is priced around 1.8x profit and 0.5x revenue. Revenue and profit trends are both negative, down approximately 17% and 15%, respectively.

Why It Matters: On the surface, the multiple looks attractive for an 8-year FBA brand with a focused 15-SKU catalog and a long operating history. But the pricing path suggests buyer concerns around total acquisition cost, recent performance declines, and transfer complexity.

Inventory is excluded from the headline ask, so buyers need to underwrite additional working capital beyond the $810K purchase price. The business also relies on a single China-based supplier, uses a China-based inspection and labeling process, and has a Seller Central legal entity currently locked to China. That makes execution risk just as important as the valuation multiple.

Things to Consider During Due Diligence:

1. How much inventory and working capital is required beyond the $810K ask?
2. Why did the price fall to $725.5K, rise back to $870.7K, and then settle at $810K?
3. What is driving the reported 17% revenue decline and 15% profit decline?
4. What is the exact transfer plan if the Seller Central legal entity remains locked to China?
5. Can the China-based inspection, labeling, warehouse, and supplier workflow be replicated or outsourced after closing?