Latest price drop of 14.3%, from roughly $846K to $726K, a reduction of about $121K, for this 8-year-old Amazon FBA dance products brand. More notably, this is the fourth recorded reduction in 134 days, leaving the ask roughly 38% below its original $1.16M price.

Timeline: First detected on DealSlide on April 15, 2026, at about $1.16M. After multiple reductions in May and August, the seller has now cut roughly $438K from the original ask in just over four months.

The numbers at the new price: The business reports roughly $144K average monthly revenue / $40K monthly profit, or about $1.73M annualized revenue / $480K annualized profit, with a 28% margin. At $726K, the ask is down to approximately 0.4x revenue and 1.5x profit. The owner reports about 16 hours per week of involvement across PPC, inventory planning and supplier coordination.

On the price drop: A 1.5x profit multiple looks low for an established 8-year-old brand, but there are some deal-specific details buyers need to understand before reading too much into that number. Inventory is excluded from the asking price, the trademark is reportedly owned by the supplier, and the Amazon Seller Central transfer involves a China-based setup. Combined with four price cuts, those terms may be as important as the operating performance in explaining why the deal has not cleared.

The most important question to ask: What buyer feedback has driven the move from $1.16M to $726K, and how should a buyer evaluate the additional inventory cost, supplier-owned trademark and Seller Central transfer alongside the stated purchase price?