Significant price drop of 41.2%, from $2.5M to $1.47M, a $1.03M reduction for this 13-year-old New Zealand eLearning content business.

Timeline: First detected on DealSlide on April 10, 2026, and reduced on July 14 after approximately 95 days on the market. This appears to be the first recorded price reduction.

The numbers at the new price: Based on the reported monthly figures, the business generates approximately $1.04M in annual revenue and $576.6K in annual profit. The new price equals approximately 1.4x revenue and 2.5x profit. Revenue comes from 60 direct customers and 55 reseller partners across 17 countries.

On the price drop: A reduction of more than $1M after roughly three months suggests the seller is substantially more flexible or buyers pushed back on the original valuation. The reported monthly figures imply a 55.4% profit margin not 94% so buyers should reconcile that discrepancy and confirm which expenses and owner costs are included.

The most important question to ask: Why was the price cut by 41%, and how does the seller reconcile the reported 94% margin with the monthly revenue and profit figures?