Latest price drop: 10%, from $1.65M to $1.485M, a $165K reduction, for this 7-year-old digital product business built around membership subscriptions, SaaS and individual product sales.

The numbers at the new price: The business reports $359K annual revenue / $317K annual profit, an unusually high 88% margin. At the new ask, that equals roughly 4.1x revenue and 4.7x profit.

On the price drop: The margin is the standout, with nearly $0.88 of profit for every $1 of revenue. Revenue comes from memberships, software subscriptions, affiliate income and individual digital product sales, while traffic comes primarily from organic search and Google Search Ads.

The most important question to ask: How much of the $359K revenue is recurring membership/SaaS revenue, and what are subscriber churn and retention trends behind that recurring base?