Latest price drop: 20%, from $500K to $400K, a $100K reduction, for this DTC women’s fashion eCommerce brand.

Timeline: DealSlide has tracked the listing for roughly seven months, with one recorded price reduction from $500K to $400K. The exact first-detected date is not available in the accessible listing history.

The numbers at the new price: The broker reports $750K TTM revenue / $201K SDE, a roughly 27% margin, putting the $400K ask at about 0.5x revenue and 2.0x SDE. The business also reports 300+ active SKUs, 28K+ customers, 10 manufacturing partners, six outsourced contractors, and about 10 hours of weekly owner involvement.

On the price drop: The $100K reduction is the first price change DealSlide has recorded. The broker also reports TTM SDE of $201K versus $156K in 2025.

The most important question to ask: What prompted the 20% price reduction, and have the business’s financials or operating requirements changed since the prior $500K ask?