Latest price drop: This women’s fashion eCommerce brand was reduced 20%, from $500K to $400K, marking the first recorded DealSlide price activity since March. The business was established in 2023 and sells dresses, tops, bottoms, and seasonal women’s fashion products through its own website.

Timeline: DealSlide first tracked the listing at $400K on January 15, 2026. The ask increased to $450K on February 4, then to $500K on March 5, before returning to $400K on September 9. The current ask is back to the original tracked price after roughly six months without recorded pricing movement.

The numbers at the new price: Acquisitions Direct reports approximately $750.4K July TTM revenue / $201.1K SDE, a roughly 27% profit margin. At the $400K ask, the business is priced at about 0.5x revenue and 2.0x SDE. The stronger financial story is profit growth, with reported profit rising from $67.2K in 2024 to $156.2K in 2025 and $201.1K for July TTM 2026.

What stands out: The business has 300+ active SKUs, a 28,000+ customer database, a $62 average order value, and 100% direct-to-consumer sales through its website. Operations are supported by 10 core manufacturing partners and six outsourced contractors, with the owner reportedly working about 10 hours per week.

What to watch: The price cut looks more like a reset after testing higher valuation levels than a new low. Buyers should also account for inventory separately, as the listing notes inventory is plus inventory, with an approximate value of $15K.

Things to Consider During Due Diligence:

• Pricing reset: Compare buyer feedback, seller expectations, and broker positioning behind the move from $400K to $450K to $500K, then back to $400K.
• Profit durability: Validate whether the growth from $67.2K profit in 2024 to $201.1K July TTM 2026 SDE came from repeatable improvements, temporary demand, margin expansion, or cost normalization.
• Customer quality: Review repeat purchase rate, refund/return rate, email/SMS performance, and paid versus organic customer acquisition.
• Inventory and supplier risk: Confirm inventory needs, SKU-level sell-through, supplier terms, manufacturing lead times, and dependency on the 10 core manufacturing partners.
• Operational transfer: Assess how easily the six-contractor model, fulfillment process, customer service, and marketing workflows can transfer to a new owner.