Price reduced 30.5%, from $935K to $650K, a $285K drop, for this 18-year-old AV and smart-home reviews site.

Timeline: First detected on DealSlide on Dec. 12, 2024, and reduced on Jun. 2, 2026, after about 18 months. This appears to be the first recorded price cut, though the listing was previously delisted and later reactivated.

The numbers at the new price: Based on $261.3K annual revenue and $216.6K annual profit, the listing is about 2.5x revenue and 3.0x profit.

On the price drop: The site covers AV, smart-home products, reviews, and buying guides, with revenue from affiliate offers and display ads. The long time on market, reactivation, and 30.5% cut are the main signals.

The most important question to ask: Why was the listing reactivated and the price reduced? Buyers should also confirm whether traffic or affiliate revenue changed, and how dependent performance is on Google search, AI-assisted content, and the home-security affiliate expansion.