37 days on DealSlide
16+ Y/O Brazilian Electronics Review Affiliate Platform w/ 73M Yearly Visitors - Referring $30M+ of Electronics Sales/Year Business Start Date: 2009
Business Location: Brazil
Business Valuation: €6,130,000 EUR ($6.9M USD)
Employee Number (Inc. Owners): 22
Business Model: B2C Advertising, Affiliate Marketing
Industry: Electronics Review, eCommerce Price Comparison
Percentage Being Sold: 100%
Sales (TTM): €2,067,979.10
Net Profit (TTM SDE): €1,642,654.53
Referred GMV (TTM): $30M-estimated
Breakdown of Revenue: Amazon + Mercado Livre - 55%, Sponsored Posts - 32%, Google + Youtube
Advertising - 13%
Business Multiple (TTM Revenue): 2.96x
Business Multiple (TTM EBITDA): 3.73x
YoY Revenue Growth Rate: 24.44%
YoY Profit Growth Rate: 36.98%
Social Media Followers: 1.6M+
Subscribers (to notifications): 6M+
Annual Website Visitors (TTM): 68M
Annual Website Pageviews (TTM): 301M
Clicks Produced (TTM): 12M
Tag Line: 16+ Y/O Brazilian Electronics Review Affiliate Platform w/ 73M Yearly Visitors - Referring $30M+ of Electronics Sales/Year
The Opportunity
A high-traffic, high-trust digital media asset of this caliber rarely comes to market. As Brazil’s leading platform for tech and mobile phone insights, this website seamlessly blends trusted editorial content with a high-converting affiliate engine — driving both massive consumer engagement and substantial eCommerce sales.
On the frontend, the site is the go-to destination for 6 million monthly readers, delivering authoritative tech news, in-depth reviews, spec databases, price comparisons, and video content across 1,800+ devices. Its passionate, loyal audience and 6M+ social subscribers make it a household name among Brazilian tech enthusiasts.
On the backend, a fully automated affiliate integration converts this content into revenue — guiding users from search to purchase effortlessly, generating $30M+ in electronics sales annually, with minimal owner involvement.
General Highlights
Strong brand and immense social media following based on consumer trust (1.6M+ total followers + 6M subscribers)
6 million unique monthly readers - 12 million clicks per year which contribute around $30M of electronics sales/year (from 68M visitors a year)
Automated revenue generation through only several affiliate partners
Full team in place to support continued content production post acquisition (less than 4 hours a week in owner responsibilities)
Niche
The website is a Brazilian leading platform which helps consumers with tech and electronics purchase decisions. The website offers electronics news about the mobile world, cell phones with videos, photos, reviews as well as the best prices on the internet. It is the most complete mobile telephony portal in Brazil and offers rich content to the user. From daily news updates about everything that happens in the Mobile Universe to an extensive database, where readers can find more than 1800 phones registered with complete technical specs and comments from readers and ability to compare devices: actual size, technical data, screen resolution, image quality and processing power. The eCommerce tool helps to thoroughly compare devices and easily find best-in-market deals and offers before going directly to the purchase page.
Customer Base
The website has 6 million unique monthly visitors averaging 26 million monthly page views with an average dwell time of 2-3 minutes. Since 2017 the site has had 500M+ unique visitors with over 2.5+ billion pageviews, over 90% Brazilian-based. Young readership base with over 60% in the 18-34 years old category, fairly evenly split 60%/40% male/female.
Traffic is generated from organic search 78% and with the rest coming from referral/social sources as well as regular readers. The audience is made up of geeks and mobile technology lovers who like to stay informed as well as consumers who want to get to know a particular device better before making a purchase. The site features an advanced search engine to surf through the most complete tech files of 10,000 devices available in the market.
The platform serves the basic needs for a consumer to make a decision: image of product, in-depth, unbiased reviews, comparison and video demo - all released as soon as products hit the shelves. Their research shows that 73% of consumers are more likely to purchase a product if they can watch a video explaining it beforehand. And the platform offers just that: the most complete archive of video reviews of devices, informing how to get the most out of their tech.
Revenue Sources
Affiliates - amounting to approximately 48.7% of total is split among Amazon and other Mercado Livre (at about 50% each)
Zoom - A long term affiliate of the company is less important than it used to be and is only 6.51% of revenue.
Advertising - generated approximately 13.15% of total. Adsense is the only display advertising revenue monetized on the website while YouTube channel generates additional revenue.
Other US.