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Founded in 2019, this brand-first home fragrance company produces candles in-house in Ontario, Canada. Most scents are custom blends of two to three oils, rather than a single note, and named around classic rock, tarot, and ritual themes. The result is a brand built from loyalty: a 75% returning customer rate, more than 450 monthly subscribers in 2025, and an organic Instagram following of 40,000. Revenue reached $1.55M in 2024 across Shopify, the subscription, and Faire wholesale, resulting in SDE of $420K at a 27% margin.
Launched in December 2017, this company is a skincare and cosmetics brand built for teen and Gen Z customers, offering pimple patches, lip products, and skincare-infused makeup made from fully custom formulations. The brand has generated over $1.4 million in lifetime revenue, including a run in more than 1,000 Walmart stores, and has been featured in Forbes, Business Insider, and Vogue Italia. After losing its Walmart shelf placement to a competitor, the business shifted its focus to DTC, where revenue has grown from $25,000 in 2024 to $112,000 over the trailing 12 months, now 67% of total sales.