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This premium sports nutrition brand sells multiple SKUs across creatine, pre-workout, protein, weight management, and testosterone support. Sales run through Amazon (52%), TikTok Shop (39%), and Shopify (10%), all in the United States. Built on a decade-plus review moat of over 47K Amazon reviews and a consumable product that 40% of D2C customers reorder within 12 months, the business generated over $10M in revenue annually over the last 2 years without full-time leadership. It is being sold only because the owner’s attention moved to another business, leaving a buyer to capture the available upside through a proven influencer marketing engine, international Amazon expansion, and new product launches.
Offering a buyer both predictable recurring revenue and multiple validated growth paths, this Amazon premium dietary supplement brand’s foundation includes more than 60,000 reviews, a long-standing #3 category ranking, and 50% Subscribe & Save penetration on hero SKUs, creating defensible, cash-flowing operations with minimal advertising dependency. With 100% US-based, GMP-certified manufacturing that eliminates tariff and supply chain risks, the brand is positioned to grow via international Amazon expansion, new product launches, and influencer marketing channels.
This Amazon FBA wholesale business was built by its original founder in 2019, buying established, brand-name products in bulk from distributors and reselling them through Amazon. With roughly 420 active SKUs spanning Sports and Outdoors, Health and Household, and other categories, this SBA pre-qualified business is not locked into a single niche; it buys wherever the margin is. What sets it apart is platform standing that cannot simply be purchased: a perfect Amazon account health score, protection against summary suspension through Amazon’s Account Health Assurance program, and ungated access to restricted categories like vitamins, supplements, and specialty food.
REVENUE $14,169,214 INCOME $4,149,937 MULTIPLE 5.54x Asking Price: $23,000,000 + Inventory This brand was born over 15 years ago when the founder needed to find a creative way to get his infant to take a foul-tasting supplement their pediatrician prescribed. It is the only supplement in the space with a randomized controlled trial published in a leading peer-reviewed medical journal. Its formulation is protected by a granted US patent, and it is distributed through major national pharmaceutical wholesalers into tens of thousands of pharmacy and hospital locations nationwide.