What it is: A 2-year-old subscription app that lets people keep their credit cards, loyalty cards and barcodes on their phone instead of in their wallet. It was founded in October 2024 and has 2.3M downloads. Acquire’s in-house M&A advisory team is guiding the sale.

The numbers: The price is $7.5M, or 4.9x the $1.55M profit it made in the last 12 months. Profit is still growing fast: the seller says 12-month profit is up 213% from the year before, and the app made $204K profit last month alone.

Why it stands out: It's rare to see an app this young keep more than half its revenue as profit, at $1.55M on $2.7M. It's rated 4.6 stars from 30.7K reviews, and the seller says most revenue comes from long-term renewals. The founders are also open to an earnout, so part of the price could be tied to how the app performs after the sale.

Who it suits: A buyer who knows app marketing and Google Ads, since the seller credits a Google Ads playbook for its growth.

Things to consider:

• Short track record: Two years is not much history for a $7.5M price. An earnout could help balance that risk.
• What protects it: The seller lists three similar wallet apps as competitors. Ask what keeps users from switching, beyond its reviews and ratings.
• Ad costs: Ask how much it spends on Google Ads and how that spend has changed as revenue grew.
• Subscriber numbers: The page shows 5,000+ paying users in one place and 7,051 active subscribers in another. Ask which figure is current.