Founded in 2022, this M&A advisory firm specializes in selling Shopify and eCommerce businesses. It reports 230+ completed transactions, including more than 80 in its most recent full year, and currently closes approximately 6–8 deals per month.

The numbers: The $12.9M ask is based on approximately $7.62M gross income / $2.35M cash flow, a roughly 31% cash-flow margin, or about 1.7x gross income and 5.5x cash flow. Average revenue per closing is approximately $29.5K.

Why it’s interesting: The firm reports a 92%–94% closing rate on accepted engagements and says 60%–70% of sellers return with another business. More than 1,000 prospective sellers submit businesses annually, while the buyer database includes 2,000+ active investors. The listing says seller acquisition has come primarily through referrals, relationships, word of mouth, and organic social media rather than paid acquisition.

What to watch: The owner reports approximately 35 hours of weekly involvement across valuations, buyer and seller conversations, negotiations, and final transaction decisions. Two staff members support onboarding, offering materials, financial review, and ownership transfers.

Worth asking: How much of the firm’s deal flow and 92%–94% closing rate depends directly on the owner, and what roles, compensation, and hiring would be required to replace the owner’s valuation, sales, and negotiation responsibilities?