Founded in October 2024, this B2B data-as-a-service platform provides gaming advertisers with privacy-safe audience segments for campaigns across social advertising channels. Revenue comes from fixed-fee contracts plus performance-based fees tied to advertiser ad spend.

The numbers: The $14M ask is based on approximately $3.49M TTM revenue / $2.71M profit, a roughly 78% profit margin, or about 4.0x revenue and 5.2x profit. The listing reports $3.2M ARR, while last month’s $261K revenue annualizes to approximately $3.13M.

Why it’s interesting: The seller reports 98% retention and 133% net revenue retention among top-tier accounts, seven new Tier-1 advertisers ramping, and a $5.5M+ weighted pipeline. The business is bootstrapped and reports no paid marketing. Acquire also marks the listing as Guided by Acquire.

What to watch: The listing shows figures that need to be reconciled. Acquire displays 52% annual growth, while the seller’s asking-price rationale cites 84% YoY growth. Overall churn is also listed at 10%+, despite the stronger retention metrics reported for top-tier accounts.

Worth asking: What explains the 52% versus 84% growth figures? How do churn, retention, and NRR differ by customer tier? What percentage of revenue comes from fixed contracts versus performance-based fees, and how concentrated is revenue among the largest advertisers?