Merge€2,250,000
This retention marketing agency specializes in helping DTC e-commerce brands increase customer lifetime value and revenue from existing customers. Its services span email, SMS, loyalty, subscriptions,...
This retention marketing agency works with DTC eCommerce brands across email, SMS, loyalty, subscriptions, direct mail, WhatsApp, and other customer-retention channels. 95% of revenue comes from retainers, with the remaining 5% from project work.
The Numbers: The €2.25M ask is based on €1.93M TTM revenue / €671K EBITDA, an approximately 35% EBITDA margin, or about 1.2x revenue and 3.4x EBITDA. The listing also reports 139% revenue growth from 2024 to 2025.
Why It’s Interesting: Approximately 71.6% of revenue comes from U.S.-based clients, with the agency serving DTC brands across multiple industries. Delivery is supported by 27 contractors, and the service offering spans multiple retention channels rather than relying solely on email or SMS.
What to Watch: The provided listing details do not disclose client concentration, average retainer duration, churn, or current owner involvement. Those are key figures to understand alongside the 95% retainer mix and recent reported growth.
Worth Asking: How concentrated is revenue among the top five and top 10 clients? What are average retainer length, client churn, and net revenue retention? What specifically drove the 139% growth from 2024 to 2025, and how much of that growth has continued into the TTM period?
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Matchmaker between buyers and sellers of the world’s most innovative businesses in the marketing industry, specializing in digtial agencies. Merge was formerly known as Barney.
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