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MergeMerge
For sale
1 day on DealSlide

€2,250,000

Profit Multiple3.4x
Revenue Multiple1.2x
Profit€671,123/yr
Revenue€1,927,021/yr
View on Merge
Model
Agency
Niches
BusinessMarketing

This retention marketing agency specializes in helping DTC e-commerce brands increase customer lifetime value and revenue from existing customers. Its services span email, SMS, loyalty, subscriptions,...

Curated by DealSlide· 1 day ago
Notable

This retention marketing agency works with DTC eCommerce brands across email, SMS, loyalty, subscriptions, direct mail, WhatsApp, and other customer-retention channels. 95% of revenue comes from retainers, with the remaining 5% from project work.

The Numbers: The €2.25M ask is based on €1.93M TTM revenue / €671K EBITDA, an approximately 35% EBITDA margin, or about 1.2x revenue and 3.4x EBITDA. The listing also reports 139% revenue growth from 2024 to 2025.

Why It’s Interesting: Approximately 71.6% of revenue comes from U.S.-based clients, with the agency serving DTC brands across multiple industries. Delivery is supported by 27 contractors, and the service offering spans multiple retention channels rather than relying solely on email or SMS.

What to Watch: The provided listing details do not disclose client concentration, average retainer duration, churn, or current owner involvement. Those are key figures to understand alongside the 95% retainer mix and recent reported growth.

Worth Asking: How concentrated is revenue among the top five and top 10 clients? What are average retainer length, client churn, and net revenue retention? What specifically drove the 139% growth from 2024 to 2025, and how much of that growth has continued into the TTM period?

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Listing History

Checked 10 hours agoUpdated 22 hours ago

Listings come from brokers and marketplaces via APIs and publicly available data. Data can lag or be inaccurate. Always confirm with the broker or seller before making an offer.

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Contact DealSlide Agent

Let us know more about why you're interested in this listing on Merge.

Tell us about your acquisition goals and criteria. The more detailed, the better.

Contact DealSlide Agent

Let us know more about why you're interested in this listing on Merge.

Tell us about your acquisition goals and criteria. The more detailed, the better.

MergeMerge

Matchmaker between buyers and sellers of the world’s most innovative businesses in the marketing industry, specializing in digtial agencies. Merge was formerly known as Barney.

Total Active Listings
29
Total Volume
$112.8M
Price Range
$210K–$26.5M
Avg/Median Price
$3.9M/$2.3M
Similar Listings
20
View