This B2B advertising business helps professional organizations monetize their audiences while connecting advertisers with targeted industry markets. Revenue comes from website ads, email, sponsored content, webinars, programmatic retargeting, and other digital products.

The numbers: The $4.95M ask is based on approximately $4.82M revenue / $1.31M SDE, a roughly 27% SDE margin, or about 1.0x revenue and 3.8x SDE. The listing states that the business is not currently SBA eligible and is targeting cash buyers.

Why it’s interesting: The network works with 500+ advertisers, with approximately 60% of revenue coming from repeat advertisers. Quiet Light also reports 83% lifetime retention among partner organizations. A remote team of 10 W-2 employees and two contractors handles sales, campaign management, fulfillment, and administration.

What to watch: The owner remains involved in relationships, sales leadership, and strategy, while the team handles day-to-day execution. The listing does not disclose revenue concentration by advertiser, partner organization, or advertising product.

Worth asking: How concentrated is revenue among the largest advertisers and partner organizations, and how much of the owner’s current relationship and sales-leadership responsibilities would need to transfer to a buyer?