Established in 2020, this kitchen knife and accessories brand sells through Shopify, online marketplaces, and wholesale accounts across approximately 50 countries. Its Shopify store reports a $279 AOV and 17% repeat customer rate.

The numbers: The $10.5M ask is based on $6.07M gross income / $2.22M cash flow, a roughly 37% cash-flow margin, or about 1.7x gross income and 4.7x cash flow. The business is SBA pre-qualified, and the listing says approximately $600K of finished-goods inventory is included.

Why it’s interesting: The site averages about 1,850 daily visitors, while reported lifetime ROAS is 4.14x on Meta and 5.71x on Amazon US. The email database includes approximately 100K profiles, including 20K active subscribers. The listing also cites individual corporate-gifting orders of roughly $40K–$45K.

What to watch: The owner reports approximately 10 hours of weekly involvement, while the listing says the customer-service role will need to be replaced after the sale. The headline also cites 39% growth comparing 2024 with TTM, so the exact metric and comparison period are worth confirming.

Worth asking: What specifically grew 39%, and how do revenue, cash flow, CAC, and contribution margin break down across Shopify, Amazon, wholesale, and the major product categories?