6-Year-Old DTC Pest Control Brand With $10.7M Revenue, $2.4M SDE and 55% Profit Growth
This SBA- and pari passu-prequalified Shopify brand generated $10.72M revenue / $2.40M SDE, with revenue up 46% YoY and SDE up 55%. Its proprietary pest-control products are registered across 45+ states.
The numbers: The $10.8M ask plus inventory equals roughly 1.0x revenue and 4.5x SDE, with a 22% SDE margin.
Why it’s interesting: Products are registered under the EPA’s FIFRA Section 25(b) exemption, creating a meaningful compliance hurdle. The owner reports spending only a few hours per week on the business. Pricing has also remained unchanged since launch, while affiliate, creator, retail and new-product channels remain lightly developed.
What to watch: The flagship line was temporarily paused in 2024 during a state-registration issue, so some of the reported 46% revenue and 55% SDE growth reflects recovery from a disrupted base. Paid acquisition also appears concentrated in one social channel.
Worth asking: What does normalized growth look like excluding the 2024 pause, and what inventory value is required on top of the $10.8M purchase price?
