Launched as a young startup, this Recovery and Wellness brand has rapidly established a strong market presence in the EU, with particular focus on Germany. Targeting a fitness-oriented audience aged 20-35 in Germany, France, Austria, and the UK, the business boasts an impressive average order value of $280 and has cultivated a substantial email list of over 5,500 subscribers, effectively monetized through sophisticated email marketing funnels. The operational framework includes a fully remote, dedicated team consisting of customer support, a CFO, a media buyer, and a head of operations, all knowledgeable about the business and likely to stay post sale. This seamless structure supports continuity and stability.

The business has organized real-life events in Germany to enhance brand visibility and customer engagement, further strengthening its market position. Inventory management is optimized with a reliable supplier relationship based in China, featuring a credit line for inventory and direct shipping to customers via a Chinese fulfillment partner. The seller is committed to a smooth transition, offering up to 6 months of extensive support post-sale to assist the new owner with operations, new product introductions, and strategic planning

Disclaimer:

This business is currently registered for VAT in specific countries; all income reported in the P&L is exclusive of VAT.

The seller notes:

For full transparency, a cross-border VAT registration matter relating to Germany, Austria, France, and the UK is currently being remediated through a voluntary disclosure process with specialist German tax counsel. As part of this process, statutory interest and/or surcharges may be assessed; however, no formal assessment has been issued to date.

Full details, including the estimated exposure and counsel’s current status report, can be made available to qualified buyers under NDA.