$2.2M asking price at 3.3x adjusted EBITDA for this Michigan-based home-services creative agency producing $2.39M TTM revenue / $664.5K adjusted EBITDA at a 28% margin. The other thing that stands out is the team: 21 full-time W-2 employees, with Merge describing the business as founder-independent.

The numbers: The asking price works out to approximately 0.9x revenue and 3.3x adjusted EBITDA. Merge reports $2.39M in adjusted gross earnings after removing pass-through costs and media spend, an important distinction when comparing its revenue multiple with other agencies.

How it works: The agency provides video production, media strategy, graphic design, social media management, and Fractional CMO services to home-service companies across North America. With 21 full-time employees, revenue works out to roughly $114K per employee, so understanding current team utilization and how much additional work the existing headcount can absorb matters.

The seller situation: Merge calls the agency founder-independent, but the seller still reports 5–25 hours per week across finance, management, strategy, sales, and marketing. Only one month of transition support is listed, so buyers should understand how much of the client relationships and new-business pipeline already sit with the team.

Worth asking: How much of the current sales pipeline and key client relationships still depend on the seller, and what specifically would need to be handed over during the one-month transition?