This unique online business specializes in selling exclusive board and card games for couples, enhancing intimacy and providing entertaining date night experiences. With a robust following of over 1.8 million across various social platforms, including Instagram, Facebook, and TikTok, this business leverages its significant organic reach to drive traffic and sales. The business currently does not run any paid ads - providing an easy growth channel for a new owner. The business operates on the Shopify platform, fully automated with fulfillment handled through a 3PL, ensuring smooth daily operations with minimal seller involvement.

The owner's responsibilities are incredibly manageable, involving simple tasks such as uploading videos, handling minimal customer emails, and ordering inventory bi-monthly. The business benefits from a dedicated supplier in China and maintains two months of inventory, promising reliability and continuity with no anticipated issues. Furthermore, the 3PL setup includes warehouses in both China and the US, optimizing logistical operations for both international and domestic shipments. An added advantage for future owners is the extensive library of over 1000 pre-edited videos, which supports sustained marketing efforts without the need for new content creation.

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There is very little Google Analytics data associated with this business, as they only first set it up when entering the vetting process.