This premier online education provider specializes in business analyst and IIBA certification preparation courses. The business model primarily generates revenue from one-time courses, with live courses accounting for 70% of sales and pre-recorded classes making up the remaining 30%. The company serves a global B2C market, attracting around 500 learners annually through a robust digital presence on platforms like Google Search and LinkedIn, supplemented by strategic partnerships.

Operationally, the business is well-supported by a dedicated team, including 3 sales professionals, 2 tech support staff, 2 customer support members, 2 program delivery personnel, and 3 marketing experts, all of whom are willing to transition with the sale. Additionally, much of the program delivery is efficiently outsourced to external trainers, covering about 50 to 60% of delivery needs. The current owners of this business are involved in sales and course delivery roles - however the owners note that new hires could replicate their work.

Disclaimers:

Please see the cover sheet of the P&L for how revenue was verified in this case.

Given that this business deals in certification preparation courses - a new owner may need to also be certified in order to keep credibility. The current owner is open to a custom package of post sale support to ease the transition period.