This listing is for an eCommerce and Amazon FBA business operating in the Home, Hobbies, Art, and Pets niches. The trademarked brand serves both direct-to-consumer and B2B customers with a range of nature-inspired décor products and miniature ecosystems designed for terrariums, aquariums, and other indoor display environments. The catalog combines botanical and natural materials, decorative elements, educational resources, and specialty accessories that appeal to hobbyists, collectors, and consumers seeking to bring living natural displays into their homes and workplaces. The business benefits from exceptional unit economics, with profit margins exceeding 50% driven by a strong supplier relationship, while continuing to achieve healthy revenue growth through repeat purchases and substantial organic customer acquisition generated by viral social media content.

The business generates approximately 85% of sales through its Shopify storefront, serving a mix of direct-to-consumer and B2B customers, with the latter driven in part through the Shopify Collective ecosystem and representing a meaningful growth opportunity. The remaining sales come from Amazon FBA, TikTok Shop, and eBay. Products are sourced directly from a supplier in China, with inventory stored in the United States and shipped to end customers from a local warehouse. The Seller dedicates approximately 10 to 15 hours per week to overseeing inventory management, customer support, and fulfillment operations. The business is supported by two part-time team members: one manages supplier coordination and logistics from China, while the other handles warehouse operations in New York. This represents an attractive opportunity for Buyers seeking a differentiated brand with strong margins, diversified sales channels, significant organic traffic, and clear opportunities for expansion across both wholesale and direct-to-consumer markets.

Recent updates: Since August 2026, the business has run with significant AI automation - an AI agent handles shipping labels (nearly fully automated), customer email replies, email marketing campaigns, SEO, and GEO. The campaigns have brought back many repeat customers and generated new wholesale orders, sharply reducing the owner's weekly hours while increasing sales. A new wholesale channel on Faire launched recently and generated orders in its first week.

Disclaimers:

Inventory is not normally included in the list price, further details can be provided to Unlockers.

The legal entity section of the Seller Central account is currently locked to the United States, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

This business includes an eBay account as part of its assets. eBay forbids account transfers as part of their Terms of Service. While we can attempt to transfer the account, as the buyer, you assume all the risk during the account transfer and may not renegotiate, reverse, or otherwise amend deal terms as a result of an eBay account closure or other penalty from eBay. To transfer an eBay account, a buyer will also need to make a bank account in the same country as that of the eBay account and will need to continue to be paid in the currency of said country for the foreseeable future.