This 8-year-old social login SaaS reports $120K in annual profit at an 89% margin from 500 active subscribers. It is listed at $750K, or 6.3x profit.

The numbers: The business reports $135K in annual revenue and $120K in annual profit, putting the asking price at 5.6x revenue and 6.3x profit. Average revenue works out to about $22.50 per subscriber per month. One figure needs reconciling: reported hosting costs of roughly $2K per month would exceed the $15K in total annual expenses implied by the published profit.

How it works: The platform provides social login and user-integration infrastructure across more than 60 social networks, with plugins for popular content management, forum, and e-commerce systems. The listing highlights 500K+ registered webmasters, 30M+ social profiles, and 25M+ verified email addresses, but only 500 active subscribers. Buyers should also confirm what rights and user consents transfer with those datasets before treating them as usable marketing assets.

The seller situation: The seller says growth slowed because attention was divided across multiple ventures. The listing does not disclose owner hours, team responsibilities, technical documentation, or transition support, all of which matter for a product that depends on maintaining external APIs and authentication standards.

Worth asking: Can the seller provide a monthly P&L and subscriber cohort report that reconciles hosting costs with the claimed profit and clearly defines the reported 5% churn?